Why SEO Citations Is So Important for Local Business Rankings
Local SEO citations are the result of a process of optimizing a web site for specific keywords and performing search engine queries. In general, local SEO citations involve the use of the local area business association (NAP), also known as local SEM niche sites. This helps local businesses to be noticed and marketed to a targeted audience. NAP lists are considered one of the most effective ways to get localized traffic to your site.
Local SEO citations refer to links that mention a specific business’s name, physical address, and contact information. Also called NAP links, local citations help users to find local companies through national search engines. In addition to this, Google and other search engines commonly use these local citations when providing rankings for search queries performed using them. NAP citations help a business gain a first page ranking for specific keywords. For example, if you search for carpet cleaner in your city, Google will provide a ranking for “carpet cleaner in New York,” “Carpet cleaning in New York” and “Routine carpet cleaning in New York.”
While it is important to obtain high search engine rankings, accurate citations are even more important for attracting a highly targeted local audience. Since most consumers perform searches online rather than on the phone or in person, a listing with inaccurate or outdated information can significantly limit the amount of traffic a website receives. On the Internet, it is easier for searchers to find what they are looking for quickly and at the right price. When a business chooses to list in an accurate online venue, it can obtain top rankings for specific key phrases and generate new potential customers.
In addition to using accurate citations, it is also important to submit your web site or content to the proper directories. One of the first places a web user looks for content is a directory. Online directories offer a variety of options for businesses. For example, many directories allow webmasters to post content that has been previously submitted by other websites. Additionally, most directories have review systems in place that allow businesses to provide feedback on the websites they find. With the help of professional SEO consultants, these directories can easily become a powerful advertising tool for any online business.
As a result of the above-mentioned importance of accurate SEO citations, online businesses are often required to submit their web sites or content to the appropriate directories in order to receive rankings. However, there is a common misconception among many businesses that submitting to all of the major directories is actually mandatory. This belief is actually a myth and many websites or web pages are successful without having to submit to every search engine. The truth is that some search engines like Yahoo! search have specific requirements that must be met in order to rank well.
While it is important to be listed in all of the major directories, SEO citations play an even more crucial role when a business is seeking high search results. SEO citations are essentially a critical element for any website’s success and having poorly written citations can have severe consequences. As a result, many businesses are turning to the assistance of SEO experts who can ensure that their articles are properly written and provide the correct information to the readers. By utilizing the services of a qualified SEO consultant, a local business can improve its local search results and enjoy increased rankings.