What is the Difference Between SEO and Content Marketing?
Content marketing and SEO both go hand in hand. Content marketing refers to the process of attracting maximum traffic to your site and increasing the quality of visitors. SEO refers to the strategic use of relevant and valuable content to drive valuable and potential customer action. These two are actually very different but often confused with each other. Therefore, one cannot be used as an alternative to the other.
Content marketing deals more with the strategies implemented to attract viewer. It involves search engine optimization and creating inbound links from relevant sites. However, content must be well-written, useful and updated so that it can attract viewers and bring about effective results.
On the flip side, SEO deals more with the techniques used to position your site higher in the search results. It includes strategies to make your web page visible in the search results for targeted keywords. Achieving a rank higher means that your web page or site will be easily spotted by viewers. However, content marketing will take longer to bring results, but it will definitely guarantee that you rank higher in the search results.
The main difference between content marketing and seo lies in their focus towards the target audience. Content marketing generally targets a wider audience and may include non-targeted keywords for attracting an audience that is not interested in your product. On the other hand, seo is more aimed towards a specific target audience and its strategy will usually only involve targeted keywords to attract viewers. SEO is a little more complicated than content marketing, but it is effective and a good way to increase the rank of your page or site.
As mentioned above, content marketing relies more on keywords to make sure that your page rank will rise and it is effective only if the keywords that you use are relevant to your target audience. In the online marketing world, everything revolves around relevancy. And one of the things that can really help you rise in the rankings and to get a high rank is content marketing. SEO on the other hand relies more on research and a deeper understanding of the target audience so that you will know what keywords to use.
So is there a difference between seo and content marketing? Yes, and here is the proof. SEO is more targeted towards a specific audience, which will guarantee that your target audience will most likely find it interesting enough to visit your web page or even buy your products. But content marketing, although not as targeted as seo, still has a wider reach and can be used to increase the popularity of your business brand as well as to create a positive brand awareness.