What is SEO? And How Does It Help You?

SEO is an acronym for search engine optimisation. Search engine optimisation is the process of enhancing the quantity and quality of site visitors to a site or a particular web page by means of search engines. It is also known as SEM. There are different techniques used in SEO, including paid search and organic search. Organic SEO deals with optimizing the content of the web pages, whereas paid search SEO is all about paid advertising on the site. Paid search SEO aims at increasing site visibility and traffic, and hence is the most effective.


Search Engine Optimisation mainly aims at improving the ranking of a site in major search engines like Google, Yahoo!, MSN and Ask. SEM deals with various aspects like meta tags, keywords, content, headers, image alt tags, page titles, website structure and accessibility. These elements have an impact on the ranking of a web site in these engines. This makes it essential that your content is unique, informative and up-to-date. Also make sure that you don’t violate any of the terms of service (TOS) given to the web masters by these search engines.

Today there are many search engine optimisation techniques used, especially in the form of pay per click (PPC) campaigns. PPC is a form of SEM. It can be best explained as a way of search engine optimisation, where you only pay when someone clicks on your advert. Every time a visitor clicks on your ad, you are charged a small fee by the search engine, which gives you a good reason for doing a good SEO.

When people perform searches online, they do so for specific keywords or phrases. So it is in fact necessary for your site to have these keywords in place. However, if your website does not contain these keywords, then you won’t benefit from the search engine’s use of these keywords. The best way to ensure this happens is through the use of relevant content.

Another important thing to bear in mind when doing SEO is to be sure that your website has been submitted to all the major search engines including Google, Yahoo! and MSN. If a site is not submitted to all of these search engines, then it may not appear at all when people perform searches using these keywords. In order for your site to have maximum exposure online, then you need to submit it to as many search engine directories as you can. Search engine optimisation does not end with submitting your site to these directories, but should also include other things such as back linking.

Back links are links that are connected to your site from another website. These are most commonly found on other websites but can be found anywhere. For example, if you wrote an article about dog training, then you could provide a link to a site about chicken coops. By doing SEO through and including back links to other sites, you will help increase your site’s popularity and thus its page rank with Google and other search engines. As a result, when people begin to search for content based on keywords that are linked to from your site, they will find your website more often than those that do not have back links.