What Is Organic Search Engine Results?

Search engine optimisation (SEO) is an important process to get a site to the top of the search engine result pages (SERPs). SEO targets both free and paid web traffic and not necessarily direct traffic. It aims to improve the volume or quality of the site’s traffic by improving the SERP ranking. There are three main factors which are considered when doing SEO – keyword selection, meta tags and content optimization.


Keywords selection is an important part of all SEO efforts. There is a common misconception that SEO is just about getting highly targeted keywords to appear on the SERPs. This is certainly true for some of the elements of the optimization process, but they alone will not result in a high ranking site. The actual number of searches performed against a particular keyword or phrase is what gives an authority ranking to a site. This means that there is no point in stuffing a bunch of unrelated keywords into one site, as even if the keywords have low search volume themselves, there is little chance that this will translate into good rankings.

In terms of meta tags, content and meta description keywords are all very important to achieve good search engine optimization. But this is where many people get confused and don’t know where to start. Meta tags can have an impact on your SERPs but it is best left to a professional SEO company to deal with them.

One of the biggest problems that many people face when they are trying to do their own SEO is coming up with a suitable keyword strategy. Choosing a relevant, popular keyword phrase which has low competition is often a struggle. One of the most common mistakes made by newbie SEO experts is to load up a site with too much information. In short, they do not provide enough useful information for search engine users to be able to understand and make sense of.

It is important that you do not spend too much time optimizing your site for the major engines if you want to rank highly. Focus instead on getting as many quality backlinks as you can, as these are a great way to attract visitors and get better search results. The most important thing to remember is that SEO takes time. Spending lots of time off-site optimizing would be a waste of time and effort for your site.

A lot of people who think they can do their own search engine optimization often find out that doing so is far from efficient and cheap. The reason for this is because doing SEO yourself will take up a lot of your time that could have been used to doing other things. Instead of trying to do it yourself you should try hiring a professional SEO company to do your optimization work for you. You will save yourself a lot of money, avoid headaches and stress and achieve higher organic results.