The Basics of SEO (Search Engine Optimization)


SEO (search engine optimization) requires action, time, and daily actions to drive results. Moreover, SEO is the foundation of a holistic marketing ecosystem. Knowledge of website visitors’ needs will help SEO practitioners to develop campaigns and implement knowledge across websites, social media properties, and online marketing efforts. Content-centric websites are most likely to get higher rankings. Bill Gates first predicted that content would be the king in 1996. Search engine users are delighted when search results are relevant and serve their needs the best.

SEO strategies have a variety of goals, including increasing dwell time on pages, reducing bounce rates, and motivating key stakeholders. Once you’ve decided on a specific strategy, measuring progress against it is a great way to keep track of progress. For example, you may want to strive to rank 50% of your top 20 keywords on the first page of Google in nine months. A more attainable goal may be to increase the number of visitors by 50%.

Google places a high value on “useful” content. But this is easier said than done. You must create content that provides value to readers. Google emphasizes content that solves a user’s problem. If not, they’ll click away and go to a competing page. If your content doesn’t solve this problem, Google will penalize it and your ranking will suffer. The key is to create content that people want to read and share.

SEO techniques are focused on search engines’ algorithms. For example, Google’s dominance in the US market is 75%, and it surpassed that in Germany, France, and the UK. In 2006, there were hundreds of SEO companies. But Google still dominated the UK’s search engine market. By June 2008, Google dominated 85% of UK searches. This is a result of search engine algorithms that analyze web content based on relevance. This means that websites with high-quality content will be shown on the first page of search results.

Hiring an SEO is beneficial when you plan to redesign your site or launch a new product. An SEO will make sure that your site is search engine-friendly from the ground up. However, it’s crucial to keep in mind that hiring an SEO requires a commitment to implementing the changes recommended by the SEO. Besides, SEO firms usually require time to implement the changes. If you’re not ready for this kind of time and commitment, it’s best to go without it.

Content is the most important aspect of SEO. It carries the most weight in search engine rankings. Your content should contain your keyword phrase several times. Include it in your opening and closing paragraphs and throughout the rest of the content. Links from reliable sources, useful websites, and additional information also help. In the end, SEO marketing is about exchange of value. The higher you rank, the more value you get. You should always strive to be as relevant as possible.