SEO Is Not Just For New Websites

Search engine optimization or SEO is the procedure of enhancing the quantity and quality of site visitors to a web site or a particular website from search engines like Google, Yahoo! etc. SEO targets free traffic as opposed to paid or direct traffic. The main aim of SEO is to increase the quality of traffic to a web site from search engine results.


Search engine optimization aims at providing a better customer experience by improving user experience and response to search queries, which results in increased traffic and ranking in search engine results. SEO measures the relevance of the web site or page to the search query. SEO is the process that helps the site to be easily found in a search query. The process includes using keywords as an integral part of content. Keywords help to provide the desired results to the users.

Search engine optimizer also takes other into consideration like title, description, headers, alternate texts used in links, keywords density in content, site maps, URL, meta tags and other meta-tags and the list goes on. SEO techniques are not just applicable to websites but also to documents, e-books and other online content. This makes SEO extremely challenging because it has to be done in a unique way so that it gives exactly what it claims to do – enhance the quality of the site visitor. It also entails an enormous effort on your part because you have to make sure that your website doesn’t rank higher for any irrelevant keyword and that it ranks at the top position of the search engine results pages (SERPs).

When a user searches a topic on any search engine using a set of keywords, the keywords of your website are incorporated into the search engine results. It further looks for other relevant websites with the same set of keywords and compares them. The best websites and pages are featured on the top of search results. In short, it improves the number of visitors landing on your website from SERPs.

An effective SEO strategy can dramatically improve the number of targeted website visits and ultimately improve the number of targeted website visitors. So, to achieve success in SEO you have to optimize your website so that it receives as many targeted website visitors as possible. One way of doing this is by optimizing your website content, design and structure.

SEO techniques are continuously evolving. They are constantly being improved upon to make sure that they are as helpful as they can possibly be. Because search engine results are such a critical part of the online marketing mix, it’s always a good idea to get expert help when it comes to SEO. Don’t rely on yourself.