Profitable Online Business – Link Building Techniques to Create Backlinks
In the world of internet marketing, link building refers to actions aimed at improving the quantity and quality of incoming inbound links for a page with the aim of improving the page’s or site’s ranking in search engines. The best way to approach this activity is to think of it as an investment in your website’s or blog’s traffic and popularity. In other words, building links is like paying the cost of getting more people to view your page. Link building is not a one-time activity and requires a continuous investment of time. Here are some of the important rules to abide by when building links:
o Guest Blogging: A popular strategy among SEO experts is to link to other website owners whose sites compliment yours. For instance, if you own and operate a website regarding wedding arrangements, you may be linked to another website owners’ wedding planning page. By doing this, you not only help another website owner’s visitors locate their information but also help increase the popularity of your own site. However, bloggers beware: Be careful not to violate any copyrights. Another website owners can also sue you for plagiarizing materials that they posted.
o Backlinks: SEO experts use backlinks to assess the strength of a page’s SEO potential. They also consider the effect these backlinks will have on the page’s search results. For this reason, SEO experts may choose to take a “pay-for-service” approach whereby the page will be offered free of charge as a test case. If it proves successful, the site owner may ask to be paid a higher fee for continued service.
o Bait Content: As mentioned earlier, SEO experts invest a lot of time building links to high-end fashion sites. The reasoning behind this practice is simple: High-end fashion sites are always highly shared across the web. By creating bait content rich in keywords and highly shared keywords, you effectively create a viral buzz around your page. Because it’s a viral process, it helps create a highly targeted traffic.
o Newsjacking: Link building is not complete without the anchor texts used in articles and blogs. In fact, search engines look positively upon newsjacks that contain relevant keywords. If you want to develop your link building portfolio and make the most of your link building potential, you should include newsjacking as one of your repertoire of high-quality links.
o Social Media: Like newsjacks, social media are great tools for your link building portfolio. You can create newsworthy stories and publish them in social media platforms such as Facebook, Google+, and Twitter. For every post or status post, you must provide relevant links to your site. In addition to that, you should also create a Google+ account so you can share your posts with others. Although social media are helpful in your link building campaigns, you should remember to apply critical analysis when using them.