Optimizing Local SEO
Local search engine optimization, sometimes called local SEM, is a type of search marketing that involves targeting your local market online with search engine-optimized websites or web pages. Local search is a subset of organic search, which targets specific types of searches (e.g., “home”, “data recovery” or “food comparison”) on certain search engines that give more weight to local results. Local search is very different from traditional search, as it normally has a smaller market share. Organic searches, on the other hand, are typically global search with a larger market share.
A successful local SEM strategy will depend on many factors, such as your target audience and how competitive your local niche is (i.e., how many existing citations you have). There are several tools available to help you with this. One of them is the Google Sitemap Tool, which shows you where people are searching on Google. Another tool is Google Insight for Search, which displays a pie chart showing your position based on geographic location. Local search engine optimization involves getting your site on as many existing citations as possible, while also concentrating your site on keywords that are more likely to be targeted by local searchers.
Some local SEO strategies go beyond simply optimizing your site for local business. For example, you can use directory submissions, which can significantly increase your rankings. Directory submissions are also useful for search engines that offer local business listings, such as Google Places. While placing a listing on a Place page is not considered a traditional SEO strategy, it can significantly increase your ranking on Google Places and other organic search engines. In fact, Place pages are one of the most commonly used local SEM strategies.
Social media is a great way to attract local searchers, as well as to engage with them. While social media websites do not offer much in the way of ranking advantages, they do allow people to search for products or services similar to what you offer, by providing relevant content and shared information. Social media optimization is a good way for your local businesses to engage with people looking for similar products and services as your business.
In addition to optimizing your site for local search volumes, you should also strive to provide your customers with a seamless customer experience. This means that they should be able to reach you when they need to. You can provide this convenience by having your local SEO firm submit your web address to the major search engines. If you don’t already have a website for your local area, consider having one created to give customers easy access to your company’s information.
It is important to use local SEO techniques to increase traffic to your web presence, as well as to increase your sales. However, sometimes local SEO strategies fail, primarily because they are not thoroughly explored. If your website does not have the appropriate meta tags or keywords in order to attract local consumers, your business will not experience much success. The next time you consider optimizing your website, consider using professional SEO consulting firms in the greater Sheffield area to help you maximize your chances of success.