Local SEO Citations – What Are They and Why Are They Important?
Building a strong citation profile is one of the easiest ways to optimize for local SEO. Citations are the “foundational basics” of local search, and once you have them set up, you can move on to other elements such as link building, engagement, content creation, and reputation management. Once you have them all set up, you should not have to worry about them again, except for when you update your business information. So, what are citations and why are they important?
Citations help Google verify a business’s legitimacy. Listings from multiple reliable sites that have accurate information about a business help to signal legitimacy and authority to search engines. They can also help to improve local rankings by creating authority and trust. Listed business profiles on a prominent website can also improve the business’s local search rankings. This is an essential element of local SEO, as more citations mean more exposure for your business.
Citations should be submitted to all the major search engines, social networks, review giants, and local directories. The bigger players offer additional benefits, but come with more work. The ideal situation would be a managed library of citations that focuses on location data and business information. This method allows businesses to control and verify business data and operate within platforms with increased user engagement. If you are in the process of submitting your business, consider using a service.
It is crucial to build a network of quality citations. If you do not have any, it will be impossible to compete with a large competitor. But if you can get a few high-quality citations from your competitors, you’re on your way to winning the SEO race. But it is important to maintain these relationships with your competitors. After all, these are the people who will eventually give your site the boost it needs.
It’s also important to check the accuracy of citations. Even if your business has existed for years, you may find that the citations are inconsistent with each other. Changing phone numbers, using tracking numbers, and editing the business name are just some of the issues that may plague your business. Also, most business directories require login, which means only business owners can access their profiles. You must carefully check each listing to avoid duplicate listings.
It is vital to remember that citations are simply references to your business name, address, and phone number. Citations are the basis for your SEO ranking on Google. In other words, citations build trust and help people find your business online. To maintain a healthy search engine ranking, you must make sure your citations match. So, what are citations? And what are the benefits of building a network of citations?
While Google verifies citations, they are still important for local SEO. Listings that are outdated look bad not only on Google, but on people too. They might also make them wonder how trustworthy Google is. While there’s no guarantee that citations are correct, if they are, your website will rank well. This is how local SEO works, but the bottom line is that the more local citations your business has, the more likely you are to get found online.