Link Building Strategies – How To Choose The Best One For Your Business

link building

Link Building Strategies – How To Choose The Best One For Your Business

In the world of internet marketing, link building refers to activities aimed at improving the quantity and quality of outbound links to a specific page with the aim of elevating that page’s search engine ranking. These activities are carried out by SEO firms, who hire professional writers, bloggers, copywriters and online journalists to develop and maintain a link building campaign. These firms then employ various methods for developing relevant backlinks.

Keyword research: keyword research is an integral part of link building. This enables a company to understand the requirements of the target audience to understand what keywords would best suit their website and create links that will be most effective. Without this, it’s difficult to gauge the effectiveness of keyword-based link building campaigns. For example, an internal link building campaign using a keyword to describe the products and services on offer on a particular page might backfire because people searching for such products and services might not be interested in them.

On the other hand, keyword seo research can be conducted using a tool such as Google AdWords, which is primarily used for pay per click advertising and for internet search engine optimization. An internal link building campaign through this method may backfire if the targeted audience is not targeted to the advertisers’ products and services. A good way to gauge the success of this approach is to look at the response of real-life customers (or prospective customers) when sending out emails to address opt-in lists.

Article marketing: Another method of link building involves writing and submitting articles to article directories and blog sites. One benefit of this approach is that it can bring quality back links to the advertiser’s website. However, because the nature of article marketing is fairly indirect, the overall effect of building links this way can be very subtle. For example, the inclusion of backlinks in an article may not show up on a Search Engine Results Page until a Web surfer has clicked on the link. In addition, the link may only show up for a short period of time before becoming obscure or even disappear.

The final technique that is often mentioned when discussing link building methods is that of social bookmarking. Social bookmarking involves either posting a link to a Web page on a social networking site like MySpace or Facebook or leaving comments on other blogs and articles. Whether or not these methods are successful is dependent upon the individual blogger and the quality of the content being offered on either site. Although it is likely that some bloggers will create positive backlinks through social bookmarking, those who are merely interested in gaining social status points may be better served by either Search Engine Optimization or SEO.

One thing to remember about link building strategies is that even the most effective ones will fail unless the marketer is willing to put in the time and effort into researching various linking strategies. Doing so will allow the marketer to find the best anchor text used to attract visitors, as well as determine whether or not the social media sites are the best venues to use for link building. While many link building strategies will work, those that will prove to be the most successful will depend upon the marketer’s ability to choose them wisely. Link building can either benefit a business or hurt it depending on the choices being made. As long as a plan is made and implemented, success will likely be found in the process.