How to Optimize Your Website For the Search Engines
If you have been online for any amount of time, you have probably noticed how popular SEO has become in recent years. Many people are hiring professional SEO companies and individuals, buying books, and watching videos about how to improve their websites with keywords and backlinks. In fact, anyone who has Internet access these days knows exactly how to optimize their pages and their businesses. But what’s the secret to making this huge investment pay off?
One thing many people have realized is that when optimizing their websites, SEO and email marketing often do not go well together. The right combination of both SEO and email marketing depends on moving content from the email into the website, and vice versa. It functions for both channels:
The increased traffic to your website is only increasing, and you’re becoming more engaged readers who click, comment and shares your content. This increases the possibility of converting more web visitors into subscribers or buying customers. But before you can do that, you must increase your website’s ranking in the major search engines. That’s where your SEO comes in because it helps your website to compete for keywords by using specific phrases and backlinks. If you can’t afford a professional SEO company, try outsourcing your email campaigns to one that charges a reasonable flat-fee or offers a bundle of services.
Your web site’s ranking in the search engines is what helps drive more targeted traffic to it. When you use both SEO and email marketing together, your goal is to increase the chance someone will click on your link to visit your website. The greater your chances are of someone visiting your website, the more likely they will be to buy from you. But what if you cannot afford a professional SEO company? You can still optimize your website with off-the-shelf SEO and email marketing software.
Off-the-shelf SEO tools are just that – they are not as advanced as a professionally built package. While most companies have some sort of custom SEO in house, you may be able to leverage the power and expertise of an off-the-shelf product. A simple Google search can yield many examples of tools that are available for purchase online. If you’re considering purchasing an off-the-shelf package, it’s important to keep in mind the differences between paid software, versus free software, as well as SEO packages that require little or no maintenance.
One way to your off-the-shelf SEO tool can help your business is in its ability to improve your website’s image source. Many Internet users perform a search on a website, and if your product falls into the “off” category, you may find that some negative reviews come up. Optimizing your website so it appears high in these results improves the perception of your brand will have in the minds of your potential clients. As with many aspects of marketing, if you spend the time to find out what works, rather than what doesn’t work, then you’ll save yourself both time and money in the long run.
Another way a professional SEO company can help your business is through email marketing campaigns. The popularity of social media and the prevalence of spam filters on email accounts has created a new niche market in email marketing. Without an effective strategy for getting your messages across to your customer base, your company could quickly lose customers to this growing trend. Sending out periodic emails with relevant information updates about your company and/or products is a good way to attract interested parties.
Whether you opt to purchase off-the-shelf SEO software or work with a professional SEO company, it’s essential to have an effective strategy in place. The way your website appears when someone searches for a particular term or search phrase is important for increasing your site traffic. A good email marketing campaign sends an appropriate message to your customers without coming off as spam. Many businesses avoid sending out email marketing letters because they don’t think their company’s content would appeal to their audience. A professional SEO company understands that email marketing campaigns can be a highly effective way to increase awareness of your company.