How to Optimize Your Website for Local Searches
Getting more business from local searches is an essential component of growing a brick-and-mortar business. According to research, 71% of people who search for local businesses do so online. And 46% of all searches yield local results. Also, half of the people who searched for a local store online visited it within a day. And 18% of local searches conducted from mobile devices result in a purchase. In short, local SEO is critical to the success of a brick-and-mortar business.
It’s vital to understand the nature of the search query and optimize your website for that keyword. Google Trends and the Keyword Planner are excellent tools for analyzing which keywords will bring you more traffic and boost your local SEO. When it comes to local SEO, focus on answering questions that local customers might have about your business. Don’t make your articles into fluff pieces – instead, provide valuable information. Keep an eye out for customer reviews and respond appropriately.
One of the most effective ways to optimize your website for local searches is to optimize it for Google My Business and the Google map. When someone searches for a hotel in their city, Google is likely to return a local business that offers multiple rooms. In other words, if your site isn’t optimized for local searches, Google may skip your website altogether. This means that you’ll end up with nowhere near the top in local search results.
Review signals are an important part of local SEO. According to a study by Google and Ipsos, 60% of mobile users visit a business within a day after searching for it online. Positive reviews increase visibility and enhance reputation. However, they also boost sales. If you have a poor reputation, you might want to consider reversing this approach. This will give you more time to focus on other aspects of your website and your local SEO campaign.
In addition to the citation signals, local SEO is important for the local Finder, local pack, and localized organic results. Your business can also be listed on websites like Yelp and Hotfrog. Getting listed in as many quality local directories as possible is vital to local search. You can also join a Chamber of commerce to get an external inbound link. You can also join other organizations and blogs in your area, like the Chamber of commerce.
Building links to your website is another important aspect of local SEO. Links from local businesses and organizations help search engines understand your business’s relevance in a particular region. They also send signals to the search engines that your content is relevant to people in the local area. When you start building links, check the websites of your competitors and contact local businesses and organizations in the area. By creating unique content, you can also encourage local businesses to link to you.