How to Improve Your Google Maps SEO
Google Maps is now an integral part of local SEO strategy and can help you to gain targeted traffic and produce high quality leads. Google delivers local Map results in organic search results at the very top of individual search pages and also in top positions on Google Maps rankings. Local SEO is a very important part of any Internet marketing strategy as it leverages on the strengths of Google Maps. It’s no secret that when someone searches for something on the internet, the first result that typically shows up is Google Map. This means that the potential customers searching for something on the internet will be more likely to find your business location through the use of Google Maps.
In addition to providing your business with improved rankings in search engine results and improved visibility, Google Maps should also provide you with additional benefits such as proper contact information, business address, phone numbers, directions, parking options and additional data such as shopping carts and restaurants. You should also have the ability to build custom meta tags, make payment options accessible from a contact page and list your menu items. If you want to further improve your SEO Google Maps functionality, you can incorporate some of the additional features listed in the links below.
Controlling how your business listing is displayed to a search engine helps you achieve better rankings. One way that you can make Google Maps work for your benefit is to ensure that all of your listings are properly formatted according to the established Metadata specifications. Google provides tools which allow you to format the Meta tag and name attribute correctly to improve the quality of your search results. You should ensure that you follow the given guidelines as these features can affect your rankings.
Google Maps is one of the first applications developed by Google specifically to support the local business listing theme. The Contact Information tab includes contact information such as a business address, telephone number, email address and photos. As Google’s Big Brother, it follows that a lot of its ranking algorithms are based on the information that is displayed in your Google Maps home page. It therefore makes sense to improve the appearance and navigation of your Google Maps home page in order to achieve higher rankings in the local search results.
As with most other facets of SEO, there are a few more things that you can do to rank higher in Google Maps. One way is to ensure that your business listing includes accurate street addresses. The contact information provided in Google Maps is updated on a regular basis. This ensures that the information is accurate and that your location will be included in the Google Map search results, if it has been submitted locally.
Another thing that you should do to improve your Google Maps SEO is to ensure that all of the contact information provided includes keywords. Google provides two different types of structured query language (SRM) that can be used to assist in improving rankings for your website. In addition to providing contact information, this information should also provide a description of the business, including a logo, a color scheme, and graphics relevant to the industry that you are marketing. You should have these descriptions, along with a logo, included on all of your website pages.