How To Build Local citations For SEO
SEO citations allow users searching on a search engine like Google, Yahoo, Bing or MSN to read online documents that have been written about a certain business. Local SEO citations refer to web listings that mention the company’s name, street address, and telephone number. Also known as NAP links, local citations help users find local businesses via local search engines. Businesses in a particular locality can also benefit from local citations, since more people are likely to visit a store in the local area than one located somewhere else.
To make the most from your SEO citations, you should ensure that they accurately describe your business. Take the time to conduct basic research on the business that you want to write about. If you know little about the industry, you should provide links to experts who can give you more information. If you know a lot about the industry but not much about the citations, you can use a local expert to find out more about both the business and the NAP links. You should also keep track of what the actual NAP submission guidelines are so that you don’t try to obtain too many in one fell swoop.
Once you have obtained all the relevant information, review each SEO citation carefully. Look for mentions of your key industry term, as well as any competitive terms that might be part of your campaign. For example, if you have a website that deals with office furniture, you may want to request that a link to your website to be included in your website’s meta-tags. Keep in mind that when you submit your own citations, they must be submitted according to the same guidelines that would apply to NAP submissions.
While the internet is a useful tool for local business listings, it can be a challenge to get your business listed with the major search engines. This is where you will want to make sure that your SEO citations are in accordance with the NAP guidelines. If you submit your own citations, make sure that they are keyword rich and include your main business term or key phrase.
There are several free online tools that you can use in order to prepare your SEO citations. A good resource for doing this includes Google’s Keyword Research Tool, which can give you an idea of how many other sites are targeting the exact keywords that you have chosen for your business. This gives you the ability to see the competition level for your selected terms, which will help you avoid keyword stuffing at the directory sites where your SEO citations will appear.
By following these simple tips, you can easily get your business online. Using the right type of NAP links with the correct density can make all the difference in search engine rankings. The links that you need to have come from a directory listing, as well as the ones that you submit to the directories should follow the proper guidelines. You’ll find that if you put in the time and effort into building local SEO citations, then you’ll be able to enjoy great results from your efforts with search engines. Once your site has been indexed by the major search engines, you’ll notice a boost in the number of potential customers for your business online, and that can only bring you closer to the success you’re after.