Digital Marketing For Your Business
SEO is Search Engine Optimization, a set of internet marketing strategies which includes all the ways to increase your website’s ranking in the SERPs. The most common way to do this is through pay per click (PPC), but it’s not the only one. There are many other SEO strategies including social media optimization (SMO), content marketing, and even blog writing optimization to name a few. In this article I’m going to briefly discuss some SEO methods that you can use for your digital marketing needs.
Content marketing is the most effective way to increase your search engine ranking. Basically, content marketing is offering people who come to your website content in the form of articles, videos, PDFs, blog posts, press releases or just plain text links. These are then picked up by the search engine spiders and sent to their search results. In doing this you’re also optimising your website for the search term or keywords that you’re using. The better your content is, the better the chance that someone will enter that search into the search engine in the first place.
Social media is an exciting and relatively new form of marketing that enables you to interact with people on a much more intimate scale than ever before. I think this is mainly because of the rise of Facebook and Twitter as the two biggest social media sites. Basically, social media allows you to interact with people in real time. This makes it very easy for customers or potential customers to engage with you, answer their questions, post messages etc. It’s a great way to improve your search engine rankings.
Another very popular method of SEO is content marketing itself, which basically refers to producing quality content articles which point to your website. The articles must be relevant to your business and the keywords used should be in the body of the text. These articles should then be posted on various article directories free of charge (many websites will allow you to pay a small fee in order to post the articles for their visitors) in order to allow you to have a large amount of free online web content and link back to your website. As long as these articles are used in conjunction with SEO techniques, the process of getting your website noticed by search engines will be almost instant.
Writing blogs is another great way of attracting free traffic to your site. Search engines love content and generally like well structured blogs that are full of useful information and which point to relevant pages of their website. You don’t necessarily need to be an expert in a particular field but it can always help if you can produce well written, informative blogs that provide some link backs to your site. There are a variety of blogging platforms available but WordPress is probably the best. Just remember to set it up in a way that optimizes your blog to make it as search engine friendly as possible.
The above are just three of the best free methods available for marketing your website or product online. Some of these methods are more suited to providing content and others will help you to get more visitors to your website by using SEO techniques. With digital products such as e-books and digital audio and video courses, it is important to be able to effectively promote your website and build back links to your product and website. If you follow the advice in this digital marketing ebook you will be able to achieve all these aims.