Content marketing and SEO are two sides of the same coin. If you have a website that offers information or products related to the business, it is necessary to promote the same through appropriate means. For e.g. if you run a website providing information on gardening, promoting the same via social media or email would not make sense as both these mediums carry a similar purpose of communicating with potential customers.
Hence, content marketing and SEO work hand in hand to achieve a better targeted result from the same. These methods basically aim at optimizing the web page as well as the content it contains. SEO relates to the technical aspect of attracting maximum possible traffic to the website and increasing the visibility of the site in search engines. On the other hand, content marketing relates to using relevant and valuable content in a professional manner to lead to more profitable customer or subscriber action.
Content marketing has grown out of the need to optimize websites for higher search engine rankings. This is primarily due to the ever changing needs of the users and the fast pace of technology. With this, the designers, developers and marketers need to come up with new and innovative methods to cater to ever-changing needs of the user experience. For instance, SEO is done on the basis of keywords; however, content marketing aims to add value to the information by optimizing it using the most relevant keywords to attract maximum possible traffic. Keywords are those words or terms that users often use to access a particular site. Thus, the selection of right keywords or phrases forms the base of content marketing strategies.
For content marketing, the focus is on the creation of content based on keywords so that the targeted audience can be reached. SEO experts are of the opinion that for the online promotion to be complete, it should include not only the right selection of keywords but also the relevant placement of the same in the content. In other words, the content should be easily readable and understandable. Keywords are those words or terms that users often use to access a particular site. So, in the digital marketing world, the right selection and placement of these words form an important part of SEO strategy.
The process of content marketing begins from keyword research. Keyword research enables the online marketer to find out the most relevant keywords and phrases for promotion of the site. The relevant keywords are those that users commonly use to access a particular site. This research helps the professional seo specialists to find out what keywords to use in the content to help increase website traffic.
After keyword research is complete, the next step involves creating content. This includes creating dynamic content such as videos, images and RSS feeds. These features help to attract audience. Content marketing also calls for creating content that is not only attractive but also informative for the viewers. Content marketing requires working together with the audience in order to achieve a common goal – that of attracting more audience and boosting search engine optimization.